Hiring for Jobs to be Done 

Hiring for Jobs to be Done 

Clay Christensen writes of the Theory of Jobs to Be Done, “When we buy a product, we essentially ‘hire’ something to get a job done… People don’t simply buy products or services, they ‘hire’ them to make progress in specific circumstances.” Understanding the “job” for which one is hiring for will benefit the client in selecting the right product and service in need and maximize its fullest potential. When developing a digital learning program, it’s key to align our true priorities with the proper product and service. Just as important, is to ensure appropriate staff professional development when changing classroom pedagogy. Using online content and tools has become a regular appearance in the nation’s K-12 classrooms. Many different deployment methods have been utilized – often lumped into a single category of ‘digital learning.’ However, in the landscape of the classroom, when technologies are brought into the fold, not all programs are created equal. Especially in the eyes of the ever watchful National Collegiate Athletic Association (NCAA), who is concerned when schools develop non-traditional learning programs. Thus it is important to note the various types and degrees of digital learning environments that are being offered to students. The table below attempts to describe the various digital learning deployment programs, in degrees from non-traditional fully online learning, to the traditional classroom’s utilization of digital content (e.g. content area instruction) and tools (e.g. productivity software and apps) to enhance student success and engagement. What is your digital learning vision? What deployment program best describes the ‘job to be done?’ Knowing the answers to these questions will help you seek the best products...